At especially popular marketing events, like the annual Traffic and Conversion Summit, each company has to compete for the attention of thousands of attendees. Trade shows can provide numerous opportunities for your business to attract new customers, create partnerships, and even increase your social media following… if you can find a way to stand out from the hundreds of other exhibitors, that is. You can find updates about Traffic and Conversion Summit here. Try one or all these fun games to attract customers at your next exhibit.This post was written before Traffic and Conversion 2020 was postponed and moved online due to COVID-19. Promotional trade show games are both fun and engaging. Reward correct answers with a prize-perhaps a tool kit or pizza wheel. Ask questions specific to your organization, industry, products and services. Trivia, especially when focused on your company, is a surefire way to get attendees engaged with your brand. The best part? You can raffle off your bean bag toss at the end of the show. Visitors can play solo with one board or compete against others with two boards. The object is simple: get the bean bag into the hole. Bean bag tossĪn old classic that’s easy to play is the Bean Bag Toss Game. Reward top putters with golf-inspired prizes, such as a golf bag cooler (or a dozen golf balls). Novice and skilled golfers alike will enjoy taking their chance at a hole-in-one. Free product samples and discounts, as well as promotional giveaways, make great prizes. Players simply drop their puck and watch it fall to reveal their winnings. Prize Drop games (similar to Plinko®) are easily recognizable and frequently attract crowds. You can customize the prize slots to include engaging questions about your company, products or services. Choose a Light-Up Prize Wheel to draw extra eyes to your exhibit. Spin to win games are a very popular option. Top trade show booth games to attract customers Prize wheel Choose prizes that are useful and that fit with the theme of the show or your exhibit. The real prize is your company’s products or services, but rewarding visitors for participation is a must. Put a focus on your booth staff or your company’s products or services. Choose promotional trade show games that really get the participant involved with your brand. Don’t forget social media! ParticipationĮngaging games are the key. Include those who are expected to attend the show as well as your current customer list. Send a pre-show email blast promoting the games and contests you’re planning. It’s never too early to get your name out there. Here are three things to keep in mind: Promotion Having a successful trade show booth means leaving nothing to chance-including having the right attention-grabbing devices like games. For tips on succeeding with promotional trade show games, as well as a list of top trade show booth games to attract customers, keep reading. Trade show games aren’t just fun, they are a great way to draw attention to your booth, increasing foot traffic and providing opportunities to engage visitors. Twenty of those visits are pre-planned while the remaining six are spur-of-the-moment decisions. The average trade show attendee spends nine hours on the floor and visits about 26 booths.
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